Fifa abandons plans to sell commercial rights to World Cup

Fifa has abandoned controversial plans to sell commercial stakes in the Men's World Cup following widespread opposition within international football. The world governing body confirmed overnight that it would scrap the proposed investor model, which had aimed to bring external private equity into its flagship tournament operations.

The retreat comes amid sharp criticism directed at Fifa President Gianni Infantino over governance and financial strategy. Football commentators and journalists expressed strong disapproval of the initiative, with critics arguing the proposal compromised the sport's integrity. While Fifa has not detailed its next steps, the decision marks a significant reversal for the organisation's commercial expansion strategy ahead of future tournaments.

Sources: Aftenposten.