Italian Prime Minister Giorgia Meloni registers her voice as trademark to fight AI deepfakes
Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the EU Intellectual Property Office to guard against AI cloning and deepfakes.
Italian Prime Minister Giorgia Meloni has submitted a four-second audio recording to the European Union Intellectual Property Office (EUIPO) in an effort to register her voice as a trademark.
The application, which features the phrase "Io sono Giorgia Meloni", is intended to guard against unauthorised voice cloning and deepfakes produced through generative artificial intelligence. EUIPO will now review the submission to decide whether the voice mark meets the requirements for formal recognition.
Meloni has previously warned about the risks posed by deepfakes, noting their potential to manipulate and deceive. She is among several prominent Italian figures taking steps to protect their identity from emerging digital technologies.
Sources: ANSA, Corriere della Sera, Der Standard, Il Sole 24 Ore, La Repubblica.
Sources
- La Repubblica — "Io sono Giorgia Meloni". La premier registra il suo marchio vocale contro i cloni IA e i deepfake
- Der Standard — Meloni lässt ihre Stimme gegen KI-Klone und Deepfakes schützen
- Corriere della Sera — «Io sono Giorgia Meloni»: la premier ha depositato il suo timbro vocale per proteggersi dai deepfake
- ANSA — 'Io sono Giorgia Meloni', la premier registra la sua voce all'ufficio marchi contro i fake
- Il Sole 24 Ore — «Io sono Giorgia Meloni»: la premier registra la sua voce all’ufficio marchi contro i fake