EU rules require AI systems to disclose identity immediately

New European Union regulations under the AI Act now require artificial intelligence systems to explicitly disclose their identity to users. Under the enforcement of these transparency rules, automated systems such as chatbots, AI telephone operators, and synthetically generated media—including photos and videos—must immediately inform individuals that they are interacting with an AI rather than a human being. The measures are designed to combat deception and improve consumer awareness as AI tools become more widespread across business customer service lines and online communications within the bloc.

Sources: NOS (Nederlandse Omroep Stichting).