Austrian broadcaster ORF to label AI-generated content under new EU rules
Austrian public broadcaster ORF will introduce clear labelling for AI-generated content across its broadcasts starting August 2, conforming to upcoming EU regulations.
Austrian public broadcaster ORF announced updated guidelines requiring clear labelling of artificial intelligence content across its programming starting August 2. The decision aligns with new European Union labelling mandates coming into effect this weekend.
Under the updated framework established by the broadcaster's AI board, any application of artificial intelligence in news, sports, and magazine coverage must feature precise on-screen inserts. Furthermore, strict limitations apply to news reporting, where AI-generated images or videos will only be permitted when the broadcast specifically addresses artificial intelligence topics.
Sources: Der Standard