Italian public trust in AI drops as platform usage continues to grow

SWG survey data shows Italian approval of AI fell to 49 percent, even as tools like ChatGPT and Gemini see steady domestic adoption.
Italian public trust in artificial intelligence has declined sharply over the past four years even as usage of generative tools continues to expand. According to recent survey data from SWG, the proportion of Italians viewing AI positively fell to 49 percent from 68 percent in 2020, while concerns rose from 23 percent to 45 percent.
Despite growing public hesitation, market research from Audicom shows platform usage remains high. OpenAI’s ChatGPT leads the domestic market, closely followed by Google’s Gemini, with Anthropic’s Claude and Perplexity gaining ground.
The shift in public sentiment reflects broader global anxieties regarding corporate governance and workplace disruption, amid estimates linking AI to roughly 425,000 job losses worldwide. Concurrently, Italian figures retain prominent roles in international development, including Anthropic chief executive Dario Amodei, whose firm recently faced internal safety debates.
Sources: ANSA, Corriere della Sera, Il Messaggero, Il Sole 24 Ore, La Repubblica.
How outlets assessed this
- La Repubblica Critical Emphasized negative impacts like job losses and tech companies resisting government oversight.
- Il Messaggero Supportive Highlighted Italian contributions and leadership within global AI innovation.
- Corriere della Sera Skeptical Questioned corporate power and whether tech leaders can be trusted with rapid AI advancement.
- Il Messaggero Supportive Focuses on Italian leadership and key domestic executives driving global artificial intelligence innovation.
- La Repubblica Skeptical Emphasizes negative economic impacts like job displacement and corporate opposition to government regulation.
- Corriere della Sera Skeptical Frames the sector's rapid expansion as a high-stakes drama driven by money, power, and algorithmic control.
- Corriere della Sera Skeptical Framed AI development as a high-stakes struggle over money and power, questioning whether tech firms merit public trust.
- La Repubblica Critical Highlighted widespread job losses linked to AI and criticized major technology companies for attempting to stall government regulation.
- Il Messaggero Supportive Emphasized the prominent role of Italian innovators like Anthropic CEO Dario Amodei in leading global technological development.
- La Repubblica Critical Focuses on potential job displacement caused by AI and efforts by major tech corporations to resist government oversight.
- Il Messaggero Supportive Emphasizes Italian contributions to global tech, showcasing figures like Anthropic CEO Dario Amodei.
- Corriere della Sera Skeptical Questions the trustworthiness and growing concentration of power among leading AI corporations and executives.
- ANSA Neutral Framed AI developments through market data, highlighting user adoption metrics and tool popularity in Italy.
- Il Sole 24 Ore Cautious Emphasized declining public trust and rising anxiety among Italians regarding artificial intelligence integration.
- La Repubblica Alarmed Highlighted potential economic risks, emphasizing estimated job losses and tech industry resistance to state oversight.
- Il Messaggero Supportive Emphasized Italian contributions to global AI leadership and technological innovation, framing national figures prominently.
- Corriere della Sera Skeptical Questioned corporate motivations and accountability, critically examining the concentration of money and power in AI.
- Il Messaggero Supportive Celebrated Italian figures like Anthropic CEO Dario Amodei for driving global artificial intelligence innovation.
- La Repubblica Alarmed Warned of severe risks, emphasizing 425,000 job losses and tech lobbying against government regulation.
- Corriere della Sera Skeptical Questioned corporate power and whether the public can trust AI leaders managing algorithms and wealth.
- ANSA Neutral Reported market uptake data neutrally, noting steady consumer adoption of platforms like ChatGPT and Gemini.
- Il Sole 24 Ore Cautious Emphasized public apprehension, pointing to survey data showing reduced trust and heightened concerns over AI.
- La Repubblica Critical Framed AI development around corporate resistance to regulation and an estimated 425,000 lost jobs globally.
- Il Messaggero Supportive Highlighted Italian leadership in global technology, focusing on prominent figures like Anthropic founder Dario Amodei.
- Oct 25, 2026, 12:30 PM UTC
- Corriere della Sera Skeptical Questioned the concentration of money and power among tech leaders, asking why the public should trust algorithmic decision-makers.
- La Repubblica Alarmed Focused on economic disruption, citing 425,000 job losses and criticizing tech companies for trying to resist state regulation.
- Il Messaggero Supportive Framed the sector around Italian talent, highlighting figures like Anthropic CEO Dario Amodei driving global innovation.
- La Repubblica Critical Highlights widespread job losses and corporate influence, framing artificial intelligence between economic bubble risks and social disruption.
- Il Messaggero Supportive Emphasizes national pride and Italian leadership in global technology innovation, spotlighting key figures like Dario Amodei.
- ANSA Cautious Focuses on potential threats to web publishers from automated search summaries driving down website traffic.
- Il Messaggero Supportive Highlighted the prominent role of Italian innovators and executives driving international AI development and industry leadership.
- La Repubblica Critical Emphasized job losses caused by AI and criticized major tech companies for trying to curb government regulatory oversight.
Sources
- Il Messaggero — La rivoluzione che parte dall?ItalIA: i 10 italiani dietro l'innovazione tech nel mondo
- Il Sole 24 Ore — Ai, più timori e meno fiducia: così è cambiato il giudizio degli italiani
- Corriere della Sera — La Grande Commedia dell’AI. Soldi, potere e algoritmi: quello che sta succedendo, in 14 scene. E una domanda: perché ci dovremmo fidare di loro?
- La Repubblica — Bolla o Apocalisse? Per ora i big dell’IA vogliono frenare i governi
- ANSA — ChatGPT più usata da italiani, ma cresce Gemini ed è prima su mobile
Earlier coverage
- Oct 26, 2026, 01:00 AM UTCItalian trust in artificial intelligence drops as concerns grow over jobs and web traffic
- Oct 26, 2026, 12:00 AM UTCItalian public trust in AI drops as global industry faces labor and traffic concerns
- Oct 25, 2026, 06:00 PM UTCItalian trust in AI declines while generative tools transform web search
- Oct 25, 2026, 11:30 AM UTCItalian AI usage grows despite falling public trust and job loss fears
- Oct 25, 2026, 06:00 AM UTCItalian AI adoption grows despite falling public confidence and job concerns
- Oct 25, 2026, 12:30 AM UTCItalian public trust in artificial intelligence declines amid rising usage
- Oct 24, 2026, 10:30 PM UTCItalian AI usage expands as public trust falls and regulation debate intensifies
- Oct 24, 2026, 06:30 PM UTCItalian public trust in AI declines despite growing adoption of ChatGPT and Gemini
- Oct 24, 2026, 12:30 PM UTCItalian AI adoption grows as public confidence sharply declines
- Oct 24, 2026, 06:30 AM UTCItalian public confidence in AI drops as platform usage expands